William C Durant was undoubtedly a remarkable man. He founded General Motors and although he died in poverty after the Great Depression, he was a successful and probably also ruthless businessman.

But there’s a tiny voice in my head that says his early life would’ve been much happier, had he not been given the middle name Crapo. Pronounced kray-poe of course, but try telling that to your classmates.

Maybe this painful experience was the reason he dropped out of school and maybe the urge to escape from the stranglehold of that extremely cheap pun was what drove him to success in business, finally allowing him to buy Frigidaire.

Because nobody will be bothered joking with your name when you’re the world’s first fridge magnate.


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